YouTube is trying to keep up with genre-bending influencers like James Charles and MrBeast, who defy traditional categorization
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YouTube is attempting to maintain genre-bending influencers like James Charles and MrBeast, who defy traditional categorization
YouTube’s 2019 “Rewind” video featured a number of different rated lists, and Insider spoken to Kevin Allocca, Mind of Culture and Trends at YouTube, about how exactly the woking platform divides its content into genres. Allocca noticed that creators like James Charles, wh…