What US Brands Need To Know Before Entering the £20 Billion UK Beauty Market
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What US Brands Have To Know Before Entering the £20 Billion United kingdom Beauty Market
Pat McGrath and Rihanna are some of the US beauty brands which have renedered big splashes within the United kingdom. But effectively crossing the Atlantic is not easy. Retailers, brands and skillfully developed told BoF how you can navigate the complex British beauty market.