How Oreos, iPhone cases, and TikTok could help museums make millions

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How Oreos, iPhone cases, and TikTok could help museums make millions

Museums have millions of dollars of cultural IP at their fingertips. Here’s how they should take advantage of it.
How many times have you been to a museum in the last year? Probably not many. In fact, visitor figures for the world’s top 100 art museums droppe…

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