Do We Take Skin-Care Products More Seriously if They Smell Bad?
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Do We Take Skin-Care Products More Seriously if They Smell Bad?
In the 1980s, Frank Buckley, founder of Canadian cough syrup company Buckley’s coined the brand’s slogan: “It tastes awful. And it works.” At the time, it resulted in a significant spike in the brand’s market share. The premise was simple: Even though the pro…