Consumers Are Wary of Misleading Brand Claims, So This Retailer Is Doing Some Fact Checking
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Consumers Are Wary of Misleading Brand Claims, So This Retailer Is Doing Some Fact Checking
Consumers have learned to expect certain information from retailers when shopping online: 360-degree product shots, detailed size charts, and a transparent shipping and return policy are typical. Ana Kannan, CEO and co-founder of online luxury retailer Toward…