Magic in the making: The 4 pillars of great creative
Magic in the making: The 4 pillars of great creative
Consumers report that helpfulness is their top expectation of brands since the start of the COVID-19 pandemic, with 78% saying a brand’s advertising should show how they can be helpful in everyday life.1 This means businesses need to quickly engage audiences …
How to Pull Off the Most Successful Reorganization Possible
How to Pull Off the Most Successful Reorganization Possible
Follow this playbook to avoid the common pitfalls of a reorganization.
This lipstick has been around for decades. Now stores can't keep it in stock
This lipstick has been around for decades. Now stores can’t keep it in stock
Clinique Black Honey lip color launched when Richard Nixon was president, but all these decades later it has gone viral on TikTok. Now, beauty stores and retailers can’t keep it on shelves.
All’s Fair in Beauty and War
All’s Fair in Beauty and War
Sephora, the Starbucks of makeup, has opened a new store in SoHo.
On Beauty | The Poetry of Powder
On Beauty | The Poetry of Powder
A timeless, transformative beauty product, popular since the time of geishas and Roman courtesans, continues to thrive.
‘Her biggest challenge will be credibility’: Can Jennifer Aniston conquer skincare?
‘Her biggest challenge will be credibility’: Can Jennifer Aniston conquer skincare?
The Friends star’s LolaVie range launches this week in an already overcrowded celebrity beauty field – so how does she make it stand out?Jennifer Aniston is to launch her own beauty brand, LolaVie, on Wednesday. But can the star of Friends and The Morning Sho…