‘Being too aspirational is repellent now’ – the rise of the ‘genuinfluencers’
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‘Being too aspirational is repellent now’ – the rise of the ‘genuinfluencers’
The showboating era of the Kardashians is over as generation Z demands authenticity and information insteadThe influencer is dead. Long live the Genuinfluencers.“Genuinfluencers” was coined by the trend forecasters WGSN (formerly Worth Global Style Network) t…