Abercrombie & Fitch is cool again, after years as the most hated retailer in the US, because it caught up to what millennials and Gen Z want
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Abercrombie & Fitch is cool again, after years as the most hated retailer in the US, because it caught up to what millennials and Gen Z want
Summary List PlacementAbercrombie & Fitch is cool again.
Yes, the same brand that former CEO Mike Jeffries once described being geared toward high school’s “cool kids” who weren’t “overweight or unattractive.” It featured dimly lit mall stores that emanated c…