Dyson’s newest beauty product is a super fancy $499 hair straightener

https://youtube.com/watch?v=B1TFMIyV1QY

Reported today on TheNextWeb

For the full article visit: https://thenextweb.com/plugged/2020/03/10/dysons-newest-beauty-product-is-a-super-fancy-499-hair-straightener/

Dyson’s newest beauty product is a super fancy $499 hair straightener

Flexible plates for better straightening with less damage

Though still best known for its vacuums, Dyson has been successful at branching out into beauty products, including the popular Supersonic hair dryer and low-heat-required Airwrap curling wand. Today the company announced the Dyson Corrale, the company’s first-ever dedicated hair straightener, which promises to deliver straighter hair with less heat and damage thanks to flexible plates that distribute heat more evenly.

First things first: this is a Dyson product, so it’s expensive. $499.99 expensive. If that price doesn’t phase you though, Dyson thinks it can make the expense worth it thanks to some fancy technology built into the cordless straightener.

The star of the show is the aforementioned flexible heating plates. While flat hair irons tend to only apply tension and heat to the thickest part of the hair tress and tend to cause flyaways, Dyson’s flexible magnesium copper plates are able to precisely adapt to your hair with each pass. This keeps y