Indie Perfume Brand DedCool Is a Rebelling Against the Old-School Rules of Fragrance
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Indie Perfume Brand DedCool Is a Rebelling Against the Old-School Rules of Fragrance
Bottle up all of beauty’s buzziest buzzwords — unisex, vegan, non-toxic, sustainable — and you’d get a decanter of DedCool Milk Eau de Parfum (in a fully recyclable box). DedCool, for the uninitiated, is the three-year-old indie fragrance brand from 25-year-o…